





WHY NOVEDUCA
Where Innovative Content Meets Transformative Education
We solve your content challenges so you can deliver impactful education.
With our bespoke learning solutions, your learners stay engaged – driving real growth.
Our Mission
Create effective education experiences for flexible learning modalities.
Our Vision
Better learning through engaging content.
Our Values
Innovation / Collaboration / Quality
ABOUT US
Dr. Ana María Mass is the founder of NovEduca and a recognized force in the evolution of digital learning.

“I thrive on innovation, and enabling learning is my greatest motivation.”
Dr. Ana María Mass is the founder of NovEduca and a recognized force in the evolution of digital learning.
Dr. Mass has extensive experience in online education, technology integration, and educational administration, forging pathways for student progress. She has developed pioneering in-person and online programs, lectured globally, and led professional development at top institutions in the US, Argentina, Finland, Italy, Chile, and Brazil. Recently, she founded a content-development startup and an educational technology company, patenting AI-driven software to monitor student engagement. She has led teams of faculty, administrators, and technologists on projects that improved teaching, retention, and learning outcomes for university students. Proficient in several languages, she holds a Doctorate in Education from Universidad de San Andrés, a Master’s in Education from Harvard University, and a Bachelor’s in Literature from the University of Buenos Aires. Above all, Dr. Mass promotes innovation and ensures effective learning experiences for all.
A team that cares about what you need
We are experienced educators, instructional and UX/UI designers, technology experts, and creative minds that collaborate with you to develop the solution you need.
Ana María Mass
Founder – CEO
Ana, founder of NovEduca, is a higher education entrepreneur who applies her expertise in online learning, instructional design, and corporate training to deliver innovative digital solutions. With over 25 years of experience in academic leadership, she has pioneered virtual education programs, built high-performance teams, and developed AI-powered tools to enhance engagement and learning outcomes. Multilingual and globally minded, Dr. Mass holds advanced degrees from Harvard University, Universidad de San Andrés, and Universidad de Buenos Aires.
Ana María Mass
Founder – CEO
Daniel Krishock
Director of Operations
Dan is an accomplished IT and HR professional with global management experience and expertise in project management, systems implementation, HR shared services, and business process reengineering. A certified PMP and fluent in Spanish, he excels in HR analytics, workforce administration, and learning. Dan is the VP of Communications for PMI Houston and an American Red Cross volunteer. He holds an MPA from Harvard University and a BA from UC Berkeley, bringing a strong academic foundation to his work.
Daniel Krishock
Director of Operations
Maximiliano Potenzoni
Lead Instructional Designer
Maxi is a writer, editor, and photographer passionate about the arts and creative storytelling. Pursuing a bachelor’s degree in Philosophy at the Universidad de Buenos Aires, he combines analytical precision with artistic vision. With experience as an instructional designer and QA editor, Maxi excels in crafting compelling content and ensuring quality. Known for his attention to detail and creative problem-solving, he strives to uncover the extraordinary in every project he undertakes.
Maximiliano Potenzoni
Lead Instructional Designer
Lucas Crosbie
Lead UX/UI Designer
Lucas is a User Experience and Visual Designer who has experience delivering highly functional websites and digital platforms.
Lucas is the founder of Gridmakers, a web design and development agency where he is in charge of leading multidisciplinary teams. Throughout this time, he contributed to projects for the University of Nevada, Nike and PEGSA Group among others, focusing on delivering accesible, usable and scope-driven digital solutions that guarantee the completion of business goals.
Lucas Crosbie
Lead UX/UI Designer
SOLUTIONS
Turning Challenges Into Opportunities: How We Can Help You
Open each card to get a snapshot of how we address the challenges you select—always customizing our approach to your organization’s context and goals.
Creating High-Quality Online / Hybrid Content
Addressing Time Constraints & Limited Faculty/Experts’ Bandwidth
Accelerating Program Launches to Increase Revenue / Serve More Learners
Standardizing Course Quality Across Departments/Campuses/ Subsidiaries
Complying with Evolving Legal, Accreditation, or Certification Requirements
Ensuring Content Transferability (in-person, hybrid, fully online)
Up-Skilling Faculty in Digital Pedagogy & Course Design
Serving English & Spanish Speaking Markets Seamlessly
Minimizing Cost & Maximizing ROI
Maintaining Content Ownership & Ensuring Periodical Updates
Leveraging Analytics & Reporting to Drive Continuous Improvement
Staying Ahead of AI Developments in Education
LET’S START
Ready To Tackle Your Top Priorities?
Choose the challenges that matter most to you—or let us help you identify them. At NovEduca, we’ll craft a tailored roadmap that moves you toward a more robust, innovative, and engaging learning environment.

Let’s Start the Conversation!
With NovEduca, you gain a partner committed to innovative, high-quality content development that empowers you to serve more learners, accelerate revenue, and elevate your educational impact.
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