A team that cares about what you need
We are experienced educators, instructional and UX/UI designers, technology experts, and creative minds that collaborate with you to develop the solution you need.
Ana María Mass
Founder – CEO
Ana, founder of NovEduca, is a higher education entrepreneur who applies her expertise in online learning, instructional design, and corporate training to deliver innovative digital solutions. With over 25 years of experience in academic leadership, she has pioneered virtual education programs, built high-performance teams, and developed AI-powered tools to enhance engagement and learning outcomes. Multilingual and globally minded, Dr. Mass holds advanced degrees from Harvard University, Universidad de San Andrés, and Universidad de Buenos Aires.
Ana María Mass
Founder – CEO
Daniel Krishock
Director of Operations
Dan is an accomplished IT and HR professional with global management experience and expertise in project management, systems implementation, HR shared services, and business process reengineering. A certified PMP and fluent in Spanish, he excels in HR analytics, workforce administration, and learning. Dan is the VP of Communications for PMI Houston and an American Red Cross volunteer. He holds an MPA from Harvard University and a BA from UC Berkeley, bringing a strong academic foundation to his work.
Daniel Krishock
Director of Operations
Maximiliano Potenzoni
Lead Instructional Designer
Maxi is a writer, editor, and photographer passionate about the arts and creative storytelling. Pursuing a bachelor’s degree in Philosophy at the Universidad de Buenos Aires, he combines analytical precision with artistic vision. With experience as an instructional designer and QA editor, Maxi excels in crafting compelling content and ensuring quality. Known for his attention to detail and creative problem-solving, he strives to uncover the extraordinary in every project he undertakes.
Maximiliano Potenzoni
Lead Instructional Designer
Lucas Crosbie
Lead UX/UI Designer
Lucas is a User Experience and Visual Designer who has experience delivering highly functional websites and digital platforms.
Lucas is the founder of Gridmakers, a web design and development agency where he is in charge of leading multidisciplinary teams. Throughout this time, he contributed to projects for the University of Nevada, Nike and PEGSA Group among others, focusing on delivering accesible, usable and scope-driven digital solutions that guarantee the completion of business goals.
Lucas Crosbie
Lead UX/UI Designer